Clearly Molson Coors sales rep Jeff Fenerty has too much time on his hands in the off-season to golf. How else to explain the uniqueness of the new Timberwolf Golf Club signature event that is the 81 Hole Grind.

"It's a match play event in a scramble format (teams of three) with a double knockout spin," said the multi-sport athlete and graduate of St Charles College at a recent media reception.

"We are probably the first ones to ever attempt this."

With the inaugural edition of the tournament set to take place from June 8th to 11th in Sudbury, Fenerty and Sudbury Wolves' ironman Bobby Chaumont (Golf Sudbury - Pro Shop Manager) and a host of volunteers have designed a weekend that should be as fun-filled as they come.

From a reception on the Thursday evening through to a Friday experience that is sure to appeal to those who love both golf and the film industry, especially when the two are combined, the event was created to feature a prize structure that differentiates very little from the scratch golfer to the weekend warrior.

"We challenged the sponsors on Friday to make their hole the most fun," said Fenerty. "There are themed holes around the course centered around a number of the golf movies: Happy Gilmore, Caddieshack, Tin Cup - and characters like Shooter McGavin and others."

The starting point of this creative effort dates back to the fall and some discussion that followed the late season treks on to the fairways of the 18-hole challenge just off Maley Drive.

"In October, we run a lot of three man scrambles as part of the fall series - and we wanted a marquee tournament for Timberwolf," explained Chaumont.

"Individual golf is becoming less popular and team golf is becoming more popular," added Fenerty. "And that's kind of the reason that we shifted to doing something special."

Inspiration for the double knockout actually came courtesy of time that one-time forward with the Laurentian (hockey) Voyageurs spent in northwestern Ontario, making the trip south of the border to participate in ball hockey tournaments on ice.

"We played a lot of hockey when I was in Thunder Bay and the tournaments were always double knockout," he suggested. "In a double knockout, it can become a real grind to come back and win the tournament - but you're not out just because you lost your first match."

Guaranteed a minimum of 54 holes, entrants could max out at 81 if they were to work their way from the bottom of the bracket back up to the top. Prizes are numerous, with special one-offs to include the lure of a Putt-Putt Challenge as well as the largest skins game in northern Ontario, worth some $6000 in prizes.

Anyone seeking more information or looking to enter a team (there are a few spots still open) should contact Jeff Fenerty at jeff.fenerty@molsoncoors.com or by phone at (705) 264-3084.