Rebecca Johnston teams with Olympic Herd in fun-filled campaign
by Randy Pascal
Hard to believe that the XXIII Olympic Winter Games are now just over six months away, apparently not at all too distant to start drumming up
the sensations of national pride.
At least that is the thought with a group of Canadian Olympians and Paralympians, including Sudbury's own Rebecca Johnston, who are looking to
build some national unity in a truly fun-filled manner.
The "High-Performance Herd of 2018" was launched just over a month ago, in Calgary, the brainchild of former CLLer and two-time Olympian Jesse
Lumsden. Teaming with veteran satirical cartoonist Dave Elston, the "Herd" have rallied 16 athletes representing 11 different sports in a
creative t-shirt campaign filled with humour suitable for all ages.
"The High Performance Herd of 2018 is a unique opportunity, with athletes coming together from a variety of sports to unite Canada in our drive to the
podium through this nationwide T-shirt campaign, using a truly iconic Canadian animal," noted Johnston.
"This campaign allows us to give a little piece of ourselves to the Canadian Fans who are cheering us on." In fact, it might be fair to suggest that the
choice of wildlife that Elston was able to incorporate into cartoon-like images for the sports that are represented might well touch closer to home in
Northern Ontario that many other parts of the country.
"The moose is an iconic animal in the wilderness that embodies what it means to be a Canuck. It is strong, powerful and is a true Canadian icon,” said
Lumsden, who rallied The Herd. “High-performance sport has an uncanny ability to unite a country. Athletes understand that, we appreciate it, and we feel
that widespread support when we put on the maple leaf and hit the start line. With this campaign, we’re creating our own herd of fans who’ll come together
to celebrate the red-and-white next winter.”
Versions of all 16 t-shirts can be viewed by visiting the "Herd" website at "highper3.itemorder.com". Participating athletes include:
Bobsled: Jesse Lumsden, Justin Kripps, Ben Coakwell, Melissa Lotholz
Speed Skating: Gilmore Junio, Ivanie Blondin
Luge: Sam Edney
Nordic Ski: Knute Johnsgaard
SkiCross: Brady Leman
Biathlon: Rosanna Crawford, Brendan Green
Skeleton: Mirela Rahneva
Hockey: Rebecca Johnston
Snowboard: Spencer O'Brien
Para-nordic ski: Brian McKeever
Para biathlon: Mark Arendz